Can Orlando hospitality workers afford to live in Orlando?
For many Orlando hospitality workers, the answer is no. Florida is among the states with the most acute rent-affordability crisis, and Orlando's tourism economy concentrates thousands of jobs in hospitality, food service, and lodging that pay below what local rents now require.[1]
The plan for Orlando
Workforce housing near jobs
Scale up workforce housing based on proximity to work, so Orlando hospitality workers can afford to live near the tourism corridor.[2]
Lower utility bills
Cap investor-backed utility profit at the national average to reduce monthly bills for renters and homeowners alike.[3]
Insurance relief for homeowners
Establish a state catastrophic fund for hurricane coverage, reducing homeowner insurance costs by 60 to 70 percent.[4]
Why Orlando is different
Orlando's economy runs on tourism. Theme parks. Hotels. Restaurants. Convention centers. That means thousands of hospitality workers, food service employees, and lodging staff whose wages have not kept pace with the cost of housing in Central Florida.
Nationwide, 22.6 million renter households now spend more than 30 percent of their income on housing.[5] Florida is among the states where this crisis is most acute, per the Harvard Joint Center for Housing Studies, with rents rising dramatically from 2020 through 2023.[1] For Orlando, this is not an abstract statistic. It is the housekeeper who cannot afford a one-bedroom near the park where she works. It is the line cook commuting an hour each way because nothing closer is within reach. It is families doubling up, sleeping on couches, choosing between rent and food.
The rental housing market in Florida is now out of reach, with some families jumping rents month to month, not knowing where they will find a roof over their children's heads.[6]
The approach for Orlando
David Jolly's plan starts with proximity to work. Orlando's hospitality workers should not have to spend hours and gas money commuting to jobs along International Drive, near the convention center, or in the parks. There are models that work to deliver more workforce and affordable housing, with public-private partnerships from Miami to Pensacola proving successful.[7] These partnerships allow people to afford living in the community where they work based on their income, trade, proximity to work, and station in life.[7]
The plan is to scale up a historic investment in workforce and affordable housing using public-private partnerships that have proven to work, including existing SAIL and SHIP programs and the Live Local Act's 10-year, $1.5 billion SAIL expansion.[8] Orlando's tourism corridors are exactly the kind of proximity-to-work locations where workforce housing should be concentrated.
But housing costs are not just about rent. Utility bills are the next-largest fixed monthly expense for most Florida households. Florida Power & Light's authorized return on equity is 10.95 percent, among the highest in the country.[9] Bringing that down to the national average of roughly 9 to 10 percent would lower monthly bills for renters and homeowners without crushing utility investment. Combined with insurance reform, capping utility profit is the third leg of Orlando's affordability relief: rents, insurance, and bills.
For Orlando homeowners, the insurance piece is just as urgent. Florida is one of the most expensive states in the country for homeowners insurance, with averages ranging from roughly $5,400 to over $14,000 per year depending on coverage level.[10] The state catastrophic fund expansion would separate hurricane coverage entirely from the private market, bringing premiums down by 60 to 70 percent.[4]
What this means for Orlando workers
Orlando's hospitality workers are not asking for a handout. They are asking for the math to add up. A hotel housekeeper, a server, a line cook should be able to afford a safe, stable place to live within a reasonable distance of work. Right now, for too many people, that is not the case.
David Jolly's plan recognizes that Orlando's economy depends on a workforce that can afford to show up. Proximity-to-work housing means shorter commutes, lower transportation costs, and more time at home. Lower utility bills mean more breathing room in a monthly budget already stretched thin. And for the hospitality workers who have managed to buy a home in the Orlando area, insurance relief means holding onto that home instead of losing it to an unaffordable premium spike.
This is not complicated. Orlando's economy thrives when Orlando's workers can afford to live here. The plan delivers that.
Frequently asked questions
Q. What if I am a hospitality worker in Tampa or Orlando?
Tampa, Orlando, and other tourism-driven Florida metros have an especially acute workforce-housing problem because hospitality, food service, and lodging jobs pay below what local rents now require. David Jolly's plan specifically calls for scaling workforce housing based on income, trade, and proximity to work, a deliberate signal that the housing build should be sited near tourism corridors, not just generic affordable housing scattered across exurban areas. The utility profit cap would also lower monthly bills, and the proximity-to-work framing should reduce commute costs.[2]
Q. What if I am a renter in Florida?
Florida is among the states with the most acute rent-affordability crisis per the Harvard Joint Center for Housing Studies. Florida rents rose dramatically from 2020 through 2023, and more than half of Florida renters are now cost-burdened, paying over 30% of income on housing. Jolly's plan would scale workforce and affordable housing units (renter-targeted), expand existing SAIL, SHIP, and Live Local programs, and target funding at proximity-to-work locations rather than scattered subsidies. He has also proposed the utility profit cap, which would lower the monthly bills renters pay on top of rent. There is no rent control component to his plan.[1]
Q. Why can't I afford a home in Florida anymore?
The math has shifted against new buyers. Florida's median single-family home price was $420,000 at the end of 2024, up 2.4% year-over-year and above the national median for the first time. The average 30-year mortgage rate sits around 6.36% (mid-2026), well above pandemic-era levels. Florida insurance premiums are at or near the top of the country. And Florida's Save Our Homes cap means long-term owners pay dramatically less property tax than a new buyer next door for the same house. The structural result: the median age of first-time homebuyers has risen sharply across the country, and Florida's pressures are above-average.[11]
Q. Why is my home insurance so expensive in Florida?
Florida is one of the most expensive states in the country for homeowners insurance, ranking 1st or 2nd on most credible analyses with averages around $5,400 per year for a $300,000 home (Bankrate) up to $14,000-$15,000 for higher-value coverage. The drivers are hurricane risk (a structural feature of Florida geography), litigation costs (reformed in 2022 but with lagging effects), reinsurance prices (set globally and reflecting climate-loss frequency), and insurer withdrawals (Florida leads the nation in non-renewal rates). About 15-20% of Florida homeowners are now uninsured against property loss, the highest share in any state with a developed mortgage market.[10]
Q. Won't capping utility profit hurt investment in Florida's grid?
The cap Jolly proposes would bring Florida's authorized utility ROE in line with the national average, roughly 9-10 percent. Utilities in other states earning 9-10 percent continue to invest in grid modernization, renewable integration, and storm hardening. There is no evidence that capping ROE at the national average suppresses investment; it just stops the outlier markup. Florida's 10.95 percent authorized ROE is among the highest in the country, not because Florida grid investment is uniquely expensive but because the Florida Public Service Commission has approved it. Reducing it to the national norm restores rate fairness without threatening reliability.[9]
Q. Are housing prices going to drop?
Major price drops are unlikely in the near term in most U.S. markets because supply remains constrained relative to demand. Some softening is happening at the regional level. Coastal Florida markets weakened in 2024 due to insurance and tax pressure on second homes; certain pandemic-era boomtowns are flat or down. But nationally, prices have stabilized rather than dropped. Affordability relief is more likely to come from rate normalization (mortgage rates moving from 6-7% toward 5%) and supply scaling (more new construction) than from price declines. Most economists expect a long, slow normalization rather than a 2008-style crash.[12]
Q. How long until Jolly's housing plan helps me?
Different parts of the plan kick in on different timelines. The utility profit cap could be implemented relatively quickly through Public Service Commission rate-case action, with savings showing on utility bills within the first year or two of a Jolly administration. The state catastrophic fund expansion requires legislative authorization plus operational scaling of FHCF; full premium savings would likely take 2-3 years to flow through to homeowner bills. The condo no-interest loan program could launch within the first year with appropriations. Affordable housing scale-up is a multi-year build because construction takes time, but expanded SAIL and SHIP appropriations would show in new units within 2-4 years.[13]
Q. Why is rent rising faster than wages?
The structural reasons: chronic housing supply shortage (4-7 million units), restrictive local zoning that limits new construction, post-pandemic demand surge as remote work loosened geographic constraints, investor purchases of single-family rentals (especially 2020-2022), and rising input costs for construction (labor, materials, financing). Wages have grown but at a slower pace than rents, particularly in growth metros like Tampa, Phoenix, Austin, and Miami. The gap shows up in cost-burden rates: half of U.S. renters now spend over 30% of income on housing.[14]
Sources
- Harvard Joint Center for Housing Studies, https://www.jchs.harvard.edu/son-2025-renter-cost-burden-map · 2025-06-01
- David Jolly campaign position, https://davidjollystaging.thisisavm.com/affordability · 2024-01-01
- David Jolly campaign position, https://davidjollystaging.thisisavm.com/affordability · 2024-01-01
- As Governor, Housing affordability (video transcript), https://davidjollystaging.thisisavm.com/videos/housing · 2026-05-21
- Harvard Joint Center for Housing Studies, America's Rental Housing, https://www.jchs.harvard.edu/research-areas/reports/americas-rental-housing · 2024-01-01
- David Jolly campaign position, https://davidjollystaging.thisisavm.com/affordability · 2024-01-01
- David Jolly campaign position, https://davidjollystaging.thisisavm.com/affordability · 2024-01-01
- Florida Housing Finance Corporation, https://www.floridahousing.org/programs/special-programs/workforce-housing · 2024-01-01
- Central Florida Public Media, FL Public Service Commission approves FPL rate settlement, https://www.cfpublic.org/politics/2025-11-20/psc-oks-fpl-deal-that-increases-base-rate-in-parts-of-florida · 2025-11-20
- Insurance Information Institute, https://www.iii.org/fact-statistic/facts-statistics-homeowners-and-renters-insurance · 2025-01-01
- Florida Realtors, 2024 Year-End Housing Market Report, https://www.floridarealtors.org/newsroom/flas-2024-housing-market-new-listings-active-inventory-prices-stabilizing · 2025-01-23
- Freddie Mac Research, https://www.freddiemac.com/research/insight/housing-supply-still-undersupplied · 2024-01-01
- David Jolly campaign position, https://davidjollystaging.thisisavm.com/affordability · 2024-01-01
- Harvard Joint Center for Housing Studies, State of the Nation's Housing, https://www.jchs.harvard.edu/state-nations-housing-2024 · 2024-06-01
Hard work should be enough
For Orlando's hospitality workers, it isn't right now. Have a question for David? Visit the Town Hall and ask.